AWNEWYORK 2021




26:19

Connected TV: Where we’re going & how we’re going to get there

More consumers are cutting the cord on linear TV. While advertisers can leverage targeting to connect with relevant audiences watching digital video, they also risk impressions being inefficient when consumers don’t pay full attention. Now, advertisers no longer need to settle for less as more publishers and industry players partner together to bring quality programming and advanced advertising capabilities to the big screen at home where people are leaning forward–on Connected TV.
26:23

Quality, Context and Attention: A New Paradigm for Media Effectiveness

Ensuring quality and performance throughout the media transaction can be challenging for brands, especially given the volume of data at their fingertips. Media performance begins with establishing a baseline of media quality across campaigns to protect brand equity and reduce media waste. Furthermore, advertisers should build on their quality profile by leveraging privacy-friendly attention metrics to drive engagement. In this session, you’ll learn how to meet this challenge and gain...
23:18

Uncovering the True Value of Sports Sponsorships

Learn how Fan.AI is leveraging TiVo’s broadcast TV data to enhance their measurement capabilities and offer brands 360-degree coverage of their premium sports sponsorships, from evaluating NFL sponsorships and beyond.
19:03

Know Your Customer: Why Digital Intelligence is Key in a Cookieless Future

With the impending death of third-party cookies, agencies, brands, and publishers need to find a new way to measure campaigns and strategize. Market leaders are turning to alternative data from tools like Similarweb, and it's working.
25:08

Understanding Generation Audio

Everyone alive today is a member of Generation Audio: an entire hyper-connected population all contemporaneously driven by sound. Tune in to hear how we’re shaping the future of audio to better serve this generation with an easy to use, curated audio experience underpinned with premium & diverse content and advertising that honors the listener’s experience across SiriusXM, Pandora, Stitcher, and beyond.
25:34

How to Build a Custom Podcast with YouTube and National Public Media

This fall, YouTube, the world’s largest video sharing platform and National Public Media, a leader in audio advertising, came together to create their first-ever custom podcast, The Upload: The Rise of the Creator Economy. Join podcast host Brittany Luse and executive producers Erica Osher and Brianna LaFleur as they sit down to discuss how the project came to be, dive into the creative process and share advice for brands interested in creating their own podcast.
25:28

Choose Your Own Adventure: 3 Paths for Premium Podcast Buys

Podcasting isn’t just a pandemic trend - it’s here to stay and should be an integral part of your brand’s media buy. Curious on how to navigate the rapidly evolving podcast landscape? Join the experts at Acast, the world’s biggest, most premium podcast marketplace, for three unique ways your brand can use podcasting to elevate commercial messaging to its greatest potential.
24:59

The Power of Sound: Tapping Into the Audio Boom

Join A Million Ads and advertising industry leaders to discuss how brands can tap into the latest boom and innovation in audio. Featuring new consumer research and case study examples, we’ll explore what role personalization plays in communicating with consumers effectively.
27:58

Kids & Family: A Major Growth Opportunity for Audio

Kids and Family podcasting is rapidly growing and it is opening up new revenue streams as brands search for safe audio content to support. Join Thomas DeNapoli, Chief Strategy Officer, APM Studios, and Molly Bloom, host and co-producer of “Brains On”, one of the leading show in the space, who will discuss the evolution of kids audio programming that is still untapped in the greater podcast landscape. They will be joined by brands and experts who are involved in kids and family programming as...
19:35

Uncovering Hidden Gems in Podcast Advertising

Measurement and the ability to track ROI are crucial for advertisers to increase their ad spend. Podsights is on a mission to evolve the audio advertising space. Starting off with podcast attribution and insights, Podsights is now dipping our toes in several new ventures. Join Podsights to learn more about the state of the digital audio industry and how Podsights fit in.
26:49

Audio in Today’s Digital Age: A Path to Distribution and Monetization

The shift to digital audio streaming has opened new doors for monetization for high-profile media partners and brands. Attendees will learn all the ways digital audio can offer discovery, customer experience, distribution and monetization on a global scale. TuneIn brings together people who want to listen and offers sophisticated technology and data. This new global approach makes digital audio streaming a perfect partner to traditional radio, big TV content providers, connected devices and...
26:46

Elevating Podcasts: Premium Production & Brand Partnerships

This panel will cover the ways QCODE is innovating and elevating the audio format as well as the creative brand partnerships the company is pioneering with brands like Dolby, Bud Light, and Apple. Moderated by Laura Correnti, Partner at Giant Spoon, an advertising agency that focuses on the intersection of creative and media through the lens of culture, the panel will feature Rich Eiseman, Head of Sales & Partnerships at QCODE and Doug Rozen, CEO of Denstu, a modern marketing solutions...
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